Adam Cook receives Generation Next Award 

EDMONTON, AB – Northlands is proud to congratulate Venue Director and General Manager of the Edmonton EXPO Centre and Rexall Place for receiving a Generation Next Award from Venues Today. Venues Today, a leading international trade publication that covers the business side of entertainment and sports, particularly as it relates to venues, presents this award annually to honour influential leaders 35 or younger.

“I’m pleased that one of our own has been the recipient of this prestigious award,” says Sharilee Fossum, Acting President and CEO of Northlands. “Our people are committed to the success of Northlands and it’s their dedication that will make a difference as Northlands continues to position itself as a destination within the Capital Region.”

Over the past year, Adam has implemented new venue marketing plans targeting international promoters and booking agents leading to Rexall Place at Northlands being ranked as the 13th busiest arena (15k-30k capacity) in the world. He has increased house-promoted shows, including the upcoming Blake Shelton concert during K-Days and Walking with Dinosaurs The Arena Spectacular from September 24-28, 2014.

Prior to joining Northlands, Adam worked with Global Spectrum as Event Manager, Director of Events, and Assistant General Manager for the Comcast Arena at Everett, a 10,000 seat arena and small conference center in Everett, Washington. Adam has also worked with Contemporary Services Corporation in Seattle, Miami and Boston. In these roles he helped manage the staffing for a variety of venues and major events including NHL, MLB, NFL, the World Series and the FedEx Orange Bowl. He is a graduate of the International Association of Venue Managers (IAVM) Venue Management School and VMS Graduate Institute, has served on the IAVM Arenas and Membership committees and has been a member of IAVM Region IV’s leadership team since 2008.

Venues Today honours young professionals who make a difference in sports, music, conventions, family shows and festivals. Other Generation Next Award recipients include:

Tyler Bates: Director of Booking, Barclays Center, Brooklyn – Readers’ Choice Award
Juliette Feld: Executive VP and Producer, Feld Entertainment
Andrew Newport: General Manager of the Klipsch Music Center in Noblesville, Indiana
and the Farm Bureau Insurance Law at White River State Park in Indianapolis
for Live Nation North America Concerts – Social Butterfly Award
Christine Pileckas: Director of Sales and Marketing/SMG Intrust Bank Arena, Wichita, Kansas

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