EDMONTON, AB – Northlands is proud to congratulate Tyler Riopel, Director of Marketing at Northlands, for receiving his three-year appointment to the Alberta Strategic Tourism Council. Tyler’s advisory role will include working with industry bodies and government agencies to strengthen the voice of tourism in Alberta.
“As the head of our diverse and talented Marketing Department, we are confident in Tyler’s expertise to guide Northlands to becoming one of Alberta largest entertainment destinations and to continue to strengthen the positive relationship between Northlands and Alberta Tourism,” says Sharilee Fossum, Acting President & CEO, Northlands. “Tyler’s energy and passion for positioning our province as a world-leader speaks volumes for the future of Alberta and we couldn’t be more proud to have him here at Northlands.”
In his role as Director of Marketing at Northlands, Tyler oversees the strategic development and implementation of all marketing activities for the organization – focusing specifically on revenue generation, brand integration and destination awareness. Tyler manages a diverse group of marketing professionals as well as overseeing the brand strategy, media buying, promotion, creative, graphic and web design departments. Tyler has a degree in Ecotourism and Outdoor Leadership and a strong passion for the tourism industry. Having previously served as a board member for Special Olympics Alberta Edmonton, he currently chairs the Edmonton Attractions Pass board—an innovative and profitable consortia that aims to draw inbound tourism to the region. Tyler’s leadership development includes work with the Easter Seals Foundation, Kids Cancer Care Foundation of Alberta and the Heart & Stroke Foundation of BC and Yukon as well as volunteer work with the Bissell Centre and the Glenora Rotary Club.
The Alberta Strategic Tourism Council is a government appointed body comprised of 15 community leaders who represent the diversity of Alberta and are tasked with providing strategic tourism advice to the Minister of Tourism. Please visit the Alberta Tourism Framework website for more information.